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A One-on-One With Linx Dating Founder Amy Andersen — How She Turned Into « Silicon Valley’s Cupid »

The small variation: Whether they’re producing modern version of an already-cool product or picking out next huge thing in tech, singles in Silicon Valley may lead fast-paced physical lives — which means internet dating usually gets placed on the backburner. Since 2003, Linx Dating and its own Founder Amy Andersen have now been handling the requirements of these busy, relationship-minded specialists with a curated, customized, and intuition-based matchmaking program.


From Bing to Apple to Lyft to Github, Silicon Valley is renowned for the juggernaut tech businesses and revolutionary start-ups, to such an extent that there’s even a prominent TV show known as after it. Silicon Valley can also be recognized for the passionate, hardworking, innovative, and devoted people that work on these lenders — all of which gives well to a successful profession not fundamentally a fruitful matchmaking life.

« many of these everyone is thus focused through its careers this 1 time they awake and imagine ‘Oh my gosh, i have to find my match. How do you start undertaking that?' » stated local matchmaker Amy Andersen. Linx Dating is actually how they go about performing that.

Created by Amy in 2003, Linx, for brief, is actually a curated matchmaking solution for all those active, high-profile single experts in Silicon Valley and the encompassing Bay Area (in addition to world-wide) that haven’t had the opportunity to find the commitment they desire. These days, the firm is known as « Silicon Valley’s Matchmaker » and Amy the « Cupid. »

Amy lately informed us concerning « aha time » that started it-all, their client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, therefore the personal relationships she creates using the people she assists.

Bridging the Gap Between solitary Men in Silicon Valley & Single ladies in San Francisco

The inspiration for Linx was available in 2000 while Amy was actually working in exclusive customer services at a technology company in san francisco bay area but located in Silicon Valley. Whether or not it is at work, through pals, or on an outing, Amy generally found women and men who were informed, effective, attractive, and well-rounded, even so they happened to be solitary and did not know why.

Once you understand both locations well, Amy pinpointed the situation: there were much more readily available guys in Silicon Valley than San Fran plus readily available feamales in San Fran than Silicon Valley. Employing household, buddies, and careers staying in their unique particular cities, making the 50-minute auto trip to meet someone special wasn’t the leader in their own thoughts, Amy described.

« that has been my ‘aha minute’ where I thought ‘Can you imagine I were to bridge this gap and produce these opportunities for those great feamales in San Francisco and they great men in Silicon Valley?' » she said.

Amy then invested the second three years undertaking just as much research as she could, utilizing the woman business-oriented head attain a better idea of the marketplace and demand for this type of matchmaking business. In 2003, when she had all her ducks consecutively, she give up the girl task at Merrill Lynch, launched the company, and not appeared back.

« beginning Linx has become one of the better choices of my life, » she stated. « Facilitating these introductions and offering as a conduit between these demographics has proven working effectively throughout the last 12+ years that i am achieving this. »

Through the Application to the Wedding, Amy is There Every Step

Amy takes a rather hands-on strategy along with her customers from beginning to stop, observing everyone separately, making use of their certain desires and requires during matchmaking, and supplying her expert advice all as you go along.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, everything starts with the standard of the clients. While additional matchmaking organizations might accept anybody who can be applied, Linx has a considerable referral-based vetting system that renders their own customers stay ahead of the rest. Every aspiring user must be recommended by a former or existing member, a friend or get in touch with of Amy’s, and/or similar.

Amy gets a lot of referrals everyday and screens each choice herself. And whether they’re 22 or 72, Asian or Latino, lawyers or painters, Amy is seeking folks who are intelligent, healthy, relationship-minded, accomplished, committed, and top interesting lives overall.

« provided someone is passionate about their profession, that’s what i am looking. Beyond that, i am selecting individuals who are well-rounded. Whether it’s volunteering or cooking or whatever really, i simply want to see that they have a colorful, fascinating life, » she stated. « if someone else says in my experience ‘All I do is work’, I’m most likely not likely to wish to utilize all of them. Not just carry out they n’t have stability within schedules, but if you ask me which is additionally indicative that they don’t possess time for a relationship. »

Following the original screening, Amy creates a private meet-and-greet, which she said is the most important section of becoming litigant. And here Amy gets to understand the person, listen to their particular private tale, and find out whatever theyare looking for in somebody (and the things they’re perhaps not in search of).

Above all, Amy is actually identifying if her organization will be the proper complement both parties. Whether some one isn’t 100percent over their own ex or have an arduous period of the existence, the woman instinct can tell if the timing is actually off.

« The meet-and-greet is an important session for my self but way more for the possibility to obtain a good read of what Linx is all about, » she said. « men and women get the solutions that they are looking through the meet-and-greet, and that is really important because anyone just who decreases that roadway in order to become a customer, I want to make certain they think prepared embrace this method. »

If meet-and-greet goes well, they’ll keep coming back for a follow-up interview with Amy before choosing the membership which is good for them and getting began on the matchmaking. And even though it seems like an extended procedure, Amy mentioned it really is necessary because she wishes every user is pleased with Linx and the other way around.

Matchmaking That Combines the Client’s desires & Amy’s Intuition

Besides screening every applicant, Amy can also be the only individual at Linx who the matchmaking, outsourcing the woman concierge solutions to specialists like specialist clothes stylists, makeup painters, and psychologists.

« it is an extremely tiny, boutique, market matchmaking company when compared with countless organizations with big employees and limbs all around the world etc, so Linx is actually super personalized in that respect, » she said.

Her unique matchmaking system combines the granular metrics of just what individual wishes in a date (their own preferred height, get older, earnings, etc. in addition to their deal-breakers) and Amy’s natural skill and intuition for understanding whenever two people belong with each other.

« today, with regards to while I come up with a match, about 75per cent if it’s generated by instinct, that impulse that says ‘Oh my goodness, In my opinion i may be on to some thing right here,' » Amy stated.

Considering those factors, Amy will take over, searching her database of qualified singles until she locates an ideal match for each client.

On line Pre-Introductions Get Singles worked up about Their particular Match

Once Amy has actually the woman ideal pairing, she’s going to e-mail both men and women a « baby bio » of each and every other, providing them with a picture of other’s personality, interests, look, and receiving them excited about just how great they’d end up being with each other.

« Needs my personal clients on the edge of their particular seating, jaws towards the ground, like ‘OMG this individual seems phenomenal,' » she mentioned.

They are going to subsequently will ask Amy questions regarding their match and take some time they have to decide for on their own should they think its right. During this time period, Amy also ensures the clients do not know both, whether through work or personal sectors or previous online dating sites adventures, therefore everybody has a clean slate.

« I’ve found there could be cross-pollination using my clients where they’ve for some reason have actually met. I want to prevent a predicament where they have currently fulfilled or they will have glanced at each and every other peoples online pages so there ended up being grounds they decided to forego that opportunity, » she mentioned.

The amount of time from Amy’s preliminary e-mail for the set agreeing to generally meet usually takes 72 many hours, and also at that time Amy will be sending them a one-page, custom bio with much more delicious details, such as their own basic names. Amy stated she excludes final brands until the first big date so they can abstain from Googling each other, getting into their own minds, and damaging the magic.

And with Amy getting old-school, she requires the man to contact the woman (no texting or emailing!) within 5 times to setup an excellent day where the guy treats her.

Going Beyond a Matchmaker being a Liaison, Confidant, Friend & Adviser

When Amy can make a match, she doesn’t merely deliver all of them down in the basic date with a « best of luck! » She provides pre-date coaching that throws the woman customers relaxed and teaches them simple tips to reduce their particular hectic physical lives down (at the least for 1 night) She mentioned it is especially important in Silicon Valley, in which everybody is functioning 24/7 and constantly have a million thoughts running right through their particular brains.

« I want you to overlook every thing surrounding you, all distractions in daily life, » Amy said. « i want you to definitely thoughtfully get ready for the date since these matches actually count. A large amount is actually driving on them emotionally and economically, so I desire individuals to focus on those vital details and remember essential those first thoughts tend to be. »

« Amy provides exceeded every expectation and I also would strongly recommend Linx. I’ve since fulfilled an excellent guy which i might not need satisfied usually. The audience is having things sluggish and seeing exactly what the future holds. » — A Linx Member

And since every member signals a two-year agreement (that is certainly suspended whenever you want if they meet that special someone), Amy turns out to be in the same way used because they are contained in this journey and it is capable develop an union beyond a specialist one. She actually gets wedding invitations and photographs of babies who have been created from previous members.

« that is mostly why i actually do this — it is rather rewarding, » she mentioned. « Far beyond my work of being a matchmaker, i am a liaison, confidant, buddy, and adviser. »

Final Thoughts

Thanks to Amy’s dedication, ingenuity, and fascination with the woman customers, Linx is caring for an under-served singles marketplace from inside the matchmaking sector, and she’s recently scratched the surface on which she can give the Silicon Valley place and world. We’re absolutely looking towards what comes next.

« I’ve worked really hard to create an excellent reputation here, but i’m like We have a lot more unearthing doing to have a lot more varied and interesting customers whom I’m able to assist, » she stated.

For ladies who would like to join Linx Dating, view here. For males contemplating signing up, visit here. You can even follow Linx and Amy on Twitter: @linxdating.